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Bounty of Books & Business Rules From Mr. Tracy Charles Gibson/////.....
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How to Run a Successful Black Business Correctly
1} The first rule of thumb is DO NOT GIVE THE HOOK UP! Do not allow ANY of your customers to take advantage of you by giving them unwarranted price breaks. This cuts deeply into your bottom line and hurts you in running your company or store properly. You won't be able to buy the wholesale products you need to buy and you won't be able to hire the staff you need when you give customers unwarranted price breaks on items that another customer is perfectly willing to pay full price for. We are about stabilizing BLACK communities, not giving out unwarranted handouts.
2} Don't hire unqualified friends who are usually in the business of doing little work for even more favors. Hire qualified people through ads in Black newspapers or trusted internet sites. [ Call you area library to ask what those sites are.]
3} Don't give up. Save a little money each month towards your business so you get the things you need to ``go professional'' as soon as possible. Be ready to wait and work. It has taken me 37 years to get my business to where it is today. I must not be a Jewish Wiz Kid who has all the answers and makes a Billion Bucks in the first three years. This has NOT been my experience. Be patient, have good business manners and good business sense. Be willing to go the extra mile for a customer. For example, I have a pharmacy who knows I rarely have cash on hand to pay for my prescriptions right away. He lets me pay when I get the $ { MONEY }. This allows me to be a trusted and loyal customer. The Big Name pharmacies won't do this, so I don't go there.
4} Be ready to pull all-nighters when you have to. I recently had to get a mailing out so I stayed up all night -- & I mean all night when I say all night -- to get the mailing in the mail the next day or when I had $ { MONEY } to mail it. I was perfectly able to take a nap the next day, so I caught up on sleep and was fine. The mailing brought me all kinds of residual assistance in moving my businesses forward and allowed me to see more clearly who my friends are & who is just playin around with my time & efforts. Clearly a good expenditure of time & { MONEY }.
5} Look for high-quality bargains from Black distributors... When a Black store or wholesalers ``does you wrong'' feel free to ask other Black stores or Black corporations if they know them & if they have had a similar problem. Warn the Black business that they may well lose your business if they don't make the desired positive changes you will write them IN WRITING, if you feel this is necessary. Keep a list of Black businesses that you like & find trustworthy, well run, polite, clean & responsible.
6} If you don't have a business degree, look around and call around for classes at the Free Library, the area universities, and other places like community centers or Black churches. Not everyone has a fancy degree from Wharton School. { By the Way call the Wharton School if you live in Philadelphia, & ask if they are planning any more free community classes on entrepreneurship and or personal finance. I attended such classes & found them very helpful for getting me to this good point with my businesses.
7} Have the right attitude. If you don't feel great about what you are selling & how you are selling it, why would anyone with a lick of sense want to buy anything from you? I always say you need much more than a willingness to work & a good product or great service to run a successful Black company. Are you only out for money? People can see through this & are less willing to buy from you or use your services. I have never been a great salesman, but I LOVe { MONEY }. GOD knows, however, that I LOVe People even more! I think this will pay off in the long run. I know when I get ``up & running'' that I will be able to hire good people at a good rate. At this point I really LOVe what I do, so I am not ``selling with drudgery'' everyday.
8} Be willing to pay good salaries. Don't be what some Black people call ``an oppressor.'' Paying good wages allows people to have money to buy your products and / or your services . When I worked at Macy's in New York, [ Harold Square ] I used to spend one half of my paycheck at Macy's because I LOVed the job so much -- and I wasn't even making $20.00 an hour. I was making just above minimum wage or so. But I simply LOVed my job because I was pretty young and rather stupid. { I should have been buying stocks and bonds way back then like my Uncle Ken -- a police officer at the time-- told me}.
9} Always look your best & make sure your store looks its best. Always have the right attitude. This may take some effort, but it is worth the effort. When you look great, you usually feel great and that rubs off on your customers, supporters, financial investors, & employees. If you are an ole fuddy dutty type who only LOVes { money } , like I was before 37 years of therapy, self-study, life & just talking things out with friends & family, maybe you should NOT be in business & should sell your business right away.
10} Get plenty of exercise & face the music. If there is a bill in the mail you don't want to face or something you have to do for your business that is difficult or hard to do, get it done right away and get over it. Successful Black business people are great at dealing with reality. The exercise is to help keep you in top shape for a long day of work. Even if you have diversified duties, getting plenty of rest is always a great idea also. You will feel more energetic, open minded, think clearer, & be ready for a full day of work & more able to interact with staff more positively. Exercise also helps you control your stress level & feel more comfortable in your skin as well as be more easy-going, calm and collected.
A Golden Bounty of Books: To Heal the Soul, To Encourage & Seed Wisdom, To Guide & Sooth The Spirit & To Give Honor to Humanity.
This book list is offered by Author-Writer-Journalist Tracy Charles Gibson and was compiled with the help of many people including librarians, book store clerks, friends, relatives and associates. It is offered especially to the Black community with love & respect, but to others who would listen as well.
``Trust,’’ by IYANLA Vanzant. (highly recommended, I’m reading it now).
1) ``Anger Is What I Do Best: The Journal of a Black Gay Man in America,’’ By Roger T. Ward.
2) ``Freeing the Free World--The Re-Awakening of the African Diaspora Volume I (2001) and Volume II, 2009-2011,’’ By Journalist Brother Tracy Gibson.
3) Sister Sonia Sanchez’s, ``Home Girls & Hand Grenades.’’
4) Professor Michael Tillotson’s (The University of Houston) New Book ``Invisible Jim Crow: Contemporary Ideological Threats to the Internal Security of African Americans,’’ due out in June of 2010.
5) ``Dispatches from the Ebony Tower,’’ by Manning Marable.
6) ``Erasing Racism: The Survival of the American Nation,’’ By Professor Molefi Kete Asante,
7) ``Just Above My Head,’’ a novel by James Baldwin,
8) ``The Fire Next Time,’’ non-fiction essays by James Baldwin.
9) ``How Europe Underdeveloped Africa,’’ excellent non-fiction by Walter Rodney.
10) ``Angela Davis: An Autobiography’’ by Angela Davis’’.
11) ``Revolutionary Suicide,’’ by Black Panther co-founder Huey P. Newton.
12) ``Assata: An Autobiography’’ by Assata Shakur & Angela Davis.
13) ``Man Child in the Promised Land,’’ By Claude Brown.
14)``Open Veins of Latin America: Five Centuries of the Pillage of a Continent.’’ By Eduardo Galeano.
15)``Egypt Vs. Greece & The American Academy’’ by Professor Molefi Kete Asante.
16)``African Culture the Rhythms of Unity’’ By Professor Molefi Kete Asante, Kariamu Welsh Asante & Kariamy Asaste-Welsh
17)``The Global Intercultural Communication Reader.’’ By Professor Molefi Kete Asante, Yoshitaka Miike, & Jing Yin.
18)``Afrocentric Idea Revisited.’’ By Professor Molefi Kete Asante.
19)``It’s Bigger Than Hip Hop: The Rise of the Post Hip-Hop Generation’’ by M.K. Asante, Jr.
20) ``Afrotopia: The Roots of African American Popular History’’ by Wilson Jeremiah Moses.
21) Tony Brown’s ``What Mama Taught Me.’’
22) Randall Robinson’s ``An Unbroken Agony: Haiti From Revolution to the Kidnapping of a President.’’
23) ``Black Looks,’’ By bell hooks.
24) ``African America’s 3rd Rail: SGL’’ by Max Smith.
25) ``Sugar Blues,’’ By William F. Duffy.
26) ``The Assassination of Fred Hampton; How the FBI & The Chicago Police Murdered a Black Panther,’’ By Jeffrey Haas.
27) ``The Choice: The Issue of Black Survival in America,’’ By Samuel F. Yette…
28) ``The Debt: What America Owes Blacks,’’ By Randall Robinson…
29) ``The Reckoning’’ by Randall Robinson…
30) ``Quitting America,’’ By Randall Robinson…
31) ``Defending the Spirit: A Black Life In America,’’ By Randall Robinson…
32) ``Have They Decided to Kill Us Yet: Global Black Labor Obsolescence & Manufactured Black Genocide,’’ by Joseph R. Gibson…
33) ``Come Back Charleston Blue,’’ A Novel By Chester Himes.
34) ``In Search of Pretty Young Black Men,’’ a novel by Stanley Bennett Clay.
35) ``Get Healthy Now! With Gary Null: A Complete Guide to Prevention, Treatment, and Healthy Living.’’ By Gary Null.
36) ``Gary Null’s Ultimate Lifetime Diet: A Revolutionary All-Natural Program
for Losing Weight & Building a Healthy Body,’’ By Gary Null.
37) There are several other books by Gary Null that will be beneficial to you. (You can look them up at www.Amazon.com)
38) ``The Alcoholism & Addiction Cure’’ by Chris Prentiss.
39) ``Nelson Mandela’s Mandela’s Way Fifteen Lessons of Life,
Love & Courage.’’ With Richard Stengle.
40) ``Fierce Angels: The Strong Black Woman in American Life& Culture’’ By
Sheri Parks.
41) Howard Zinn’s ``A Progressive History of the United States.’’
42) ``The Huey P. Newton Reader,’’ Edited by David Hilliard and Donald Weise.
43) ``Plunder: Investigating Our Economic Calamity and the Subprime Scandal,’’ By Danny Schechter.
44) ``Building Social Business: The New Kind of Capitalism that Serves Humanity’s Most Pressings Needs,’’ By Muhammad Yunus & Ray Porter.
45) ``Betrayal of Trust,’’ by Leslie Esdaile Banks.
46) ``Creating a World Without Poverty: Social Business & the Future of Capitalism,’’ by Muhammad Yunus.
47) ``Black Power,’’ by Amos Wilson.
48) ``Yurugu’’ by Mariamba Ani
49) ``Something Torn, Something New,’’ by Nogoi
50) ``2000 Seasons,’’ By Ayi Kwe Armah.
51) ``Khmet,’’ by Ayi Kwe Armah. ***(Include Publisher)
52) ``The Adinkra Dictionary,’’ by W. Bruce Willis.
53) ``BLACK A Celebration of Culture,’’ by Deborah Willis.
54) ``The West & The Rest of US,’’ By Chinweizu.
55) ``The Slave Trade: The Story of the Atlantic Slave Trade: 1440 - 1870,’’ By Hugh Thomas.
56) ``The Shame of the Nation: The Restoration of Apartheid Schooling in America,’’ By Jonathan Kozol.
57) ``European Christianity & The Atlantic Slave Trade: A Black Hermeneutical Study,’’ By Robinson A, Milwood.
58) ``The West & The Rest of US: White Predators, Black Slavers & The African Elite,’’ By Chinweizu.
59) ``Black: A Celebration of a Culture,’’ By Deborah Willis.
60) ``Two Thousand Seasons,’’ By Ayi Kwei Armah.
61) ``Tutankhamen & the Daughter of Ra,’’ By Moyra Caldecott.
62) ``The Adinkra Dictionary: A Visual Primer on the Language of Adinkra,’’ By W. Bruce Willis.
63) ``Something Torn & New: An African Renaissance,’’ By Nhugi Wa Thingo.
64) ``Yurugu: An African-Centered Critique of European Cultural Thought & Behavior,’’ By Marimba Ani.
65) ``Blueprint for Black Power: A Moral, Political, & Economic Imperative for the Twenty-First Century,’’ By Amos N. Wilson…
66) ``Khmet’’ by Ayi Kwe Armah.
67) ``Citizen You: Doing Your Part to Change the World.’’ By Jonathan Tisch, Karl Weber & Mayor Cory Booker.
68) ``Black Women’s Lives: Stories of Pain & Power’’ By Kristal Brent Zook.
69) ``Tapping the Power Within: A Path to Self-Empowerment for Black Women,’’ by Iyanla VanZant.
70) Look up or Google ``Manning Marable’’ to discover for yourself the many great books by this Great Black writer, thinker, visionary & author.
71) ``Black Pearls: Daily Meditations, Affirmations & Inspirations for African Americans,’’ by Eric V. Copage.
72) ``How to Write a Book Proposal,’’ By Michael Larsen.
73) ``Spiritual Liberation: Fulfilling Your Soul’s Potential,’’ By Michael Bernard Beckwith.
74) ``Debt Cures, They Don’t Want You to Know About,’’ By Kevin Trudeau.
75) ``How Successful People Win: Using `Bunkhouse Logic’ to Get What You Want In Life,’’ by Ben Stein.
76) ``Advertising Profits from Home: Simple Money Making Strategies You Can Use Right from Your Home,’’ By Anthony Morrison.
77) ``My Heart Will Cross This Ocean: My Story, My Son, Amadou,’’ by Kadiatou Diallo & Craig Wolff.
78) ``Organize Yourself, New & Revised Edition,’’ By Ronni Eisenberg with Kate Kelly.
79) ``More Dirty Little Secrets About Black History, It’s Heroes& Other Troublemakers, Volume II,’’ Claud Anderson.
80) ``From Holy Power to Holy Profits: The Black Church & Community Economic Empowerment,’’ By Walter Malone, Jr.
81) ``Black Africa: The Economic & Cultural Basis for a Federated State,’’ By Cheikh Anta Diop.
82)``From Civil Rights to Human Rights: Martin Luther King, Jr.,& The Struggle for Economic Justice (Politics & Culture in Modern America)’’ by Thomas F. Jackson.
83) ``Black Capitalism: Strategy for Business in the Ghetto,’’ by Theodore L. Cross.
84) ``The 85 % Niche: The Power of Women of All Colors—Latin, Black & Asian’’ By Miriam Muley.
85) ``Black Labor, White Wealth: The Search for Power & Economic Justice,’’ By Claud Anderson.
86) PowerNomics: The National Plan to Empower Black America,’’ By Claud Anderson.
87) ``Black Power Inc.: The New Voice of Success,’’ by Cora Daniels.
88)``Black Business & Economic Power (Rochester Studies in African History & The Diaspora)’’ By Toyin Falola & Alusine Jalloh.
89) ``Understanding the Impact & Power of Social Networking,’’ By Ben Black.
90) ``Virtually Free Marketing: Harnessing the Power of the Web for Your Small Business,’’ By Philip R. Holden.
91) ``Dirty Little Secrets About Black History: Its Heroes & Other Troublemakers,’’ By Claud Anderson, Joann Anderson, Florence Jekins & Robert Coleman.
92) ``Palestine: Peace Not Apartheid,’’ By Former President Jimmy Carter.
93) ``Our Endangered Values: America’s Moral Crisis.’’ By Former President Jimmy Carter.
94) ``The Blueprint: Obama’s Plan to Subvert the Constitution& Build an Imperial Presidency,’’ By Ken Blackwell & Ken Klukowski.
95) ``Learning to Lead: A Workbook on Becoming a Leader,’’ By Warren Bennis & Joan Goldsmith.
96) ``The Obamas in the White House: Reflections on Family, Faith & Leadership,’’ By the Editors of Essence Magazine.
97) ``Words on a Journey: The Great Speeches of Barack Obama—Special Inauguration Edition,’’ by Barack Obama.
98) ``Michelle Obama: An American Story,’’ By David Colbert.
99) ``The Get Healthy, Go Vegan Cookbook: 125 Easy & Delicious Recipes to Jump-Start Weight Loss & Help You Feel Great,’’ By Dr. Neal D. Barnard & Robyn Webb.
100) ``Food for Life: How the New Four Food Groups can Save Your Life,’’ By Dr. Neal D. Barnard.
101) ``Foods that Cause You to Lose Weight: The Negative Calorie Effect,’’ By Dr. Neal D. Barnard.
102) ``Breaking the Food Seduction: The Hidden Reasons Behind Food Cravings—And 7 Steps to End Them Naturally,’’ By Dr. Neal D. Barnard.
103) ``Dr. Neal Barnard’s Program for Reversing Diabetes: The Scientifically Proven System for Reversing Diabetes Without Drugs,’’ by Dr. Neal D. Barnard.
104) ``Books to build a strong Black foundation: A List’’ By Jason A. Martin.
105) ``From the Back of the Bus,’’ By Dick Gregory.
106) ``Dick Gregory’s Natural Diet for Folks Who Eat: Cookin’ with Mother Nature,’’ By Dick Gregory.
107) ``No More Lies,’’ By Dick Gregory.
108) ``Callus on My Soul: A Memoir’’ By Dick Gregory & Shelia Moses.
109) ``Nigger: An Autobiography.’’ By Dick Gregory & Robert Lipsyte.
110) ``Blood In My Eye,’’ By George L. Jackson.
111) ``The Green Collar Economy,’’ By Van Jones.
112) ``Dreams from My Father: A Story of Race & Inheritance,’’ By Barack Obama.
113) ``The Audacity of Hope: Thoughts on Reclaiming the American Dream,’’ By Barack Obama.
114) ``Say It Like Obama: The Power of Speaking with Purpose& Vision,’’ By Shel Leanne & Shelly Leanne.
115) ``Barack Obama: We Are One People,’’ By Michael Schuman.
116) ``Another Country,’’ By James Baldwin.
117) ``Collected Essays,’’ By James Baldwin.
118) ``Giovanni’s Room,’’ By James Baldwin.
119) ``Go Tell It on the Mountain,’’ By James Baldwin.
120) ``Going to Meet the Man,’’ By James Baldwin.
121) ``Notes of a Native Son,’’ By James Baldwin.
122) ``Nobody Knows My Name,’’ By James Baldwin.
123) ``If Beale Street Could Talk,’’ By James Baldwin.
124) ``In My Father’s House,’’ By E. Lynn Harris.
125) ``Basketball Jones,’’ By E. Lynn Harris.
126) ``And This Too Shall Pass,’’ By E. Lynn Harris.
127) ``Abide With Me,’’ By E. Lynn Harris.
128) ``I Say a Little Prayer,’’ By E. Lynn Harris.
129) ``Invisible Life,’’ By E. Lynn Harris.
130) ``If This World Were Mine,’’ By E. Lynn Harris.
131) ``What Becomes of the Brokenhearted,’’ By E. Lynn Harris.
132) There are Other Books by E. Lynn Harris that you might want to check out. You can Google www.Amazon.com and look under his name for a more complete list.
133) ``Looker,’’ By Stanley Bennett Clay.
134) ``Visible Life: Three Stories in Tribute To E. Lynn Harris,’’ By Stanley Bennett Clay, Terrance Dean & James Earl Hardy.
135) ``Diva,’’ By Stanley Bennett Clay.
136) ``Black Betty’’ (Easy Rawlins Mysteries by Walter Mosley& Stanley Bennett Clay. (Audio Book.)
137) ``A Red Death,’’ By Walter Mosley & Stanley Bennett Clay (Audio Book.)
138) ``A House Is Not a Home,’’ by James Earl Hardy.
139) ``Love the One You’re With,’’ By James Earl Hardy.
140) ``If Only for One Nite,’’ By James Earl hardy.
141) ``B-Boy Blues,’’ By James Earl Hardy.
142) ``B-Boy Blues Second Time Around,’’ By James Earl Hardy.
143) ``The Moments, the Minutes, the Hours: the Poetry of Jill Scott,’’ By Jill Scott.
144) ``Shake Loose My Skin: New & Selected Poems’’ By Sonia Sanchez.
145) ``Tears for Water: Songbook of Poems & Lyrics,’’ By Alicia Keys.
146) ``Morning Haiku,’’ By Sonya Sanchez.
147) ``Conversations with Sonia Sanchez,’’ By Sonia Sanchez.
148) ``Like the Singing Coming Off the Drums,’’ By Sonya Sanchez.
149) ``Wounded in the House of a Friend,’’ By Sonia Sanchez.
150) ``Sister Outsider: Essays & Speeches,’’ by Audre Lorde.
151) ``Race Matters,’’ By Cornel West.
152) ``Countering the Conspiracy to Destroy Black Boys,’’ (Vol. 1, Vol. 1-4 & Vol. 3), By Jawanza Junjufu.
153) ``The Destruction of Black Civilization,’’ By Chancellor Williams.
154) ``The African Origin of Civilization: Myth or Reality,’’ By Cheikh Anta Diop & Mercer Cook.
155) ``Radio Golf,’’ By August Wilson.
156) ``The Piano Lesson,’’ by August Wilson.
157) ``Blonde Faith,’’ By Walter Mosley.
158) ``Six Easy Pieces: Easy Rawlins Stories,’’ By Walter Mosley.
159) ``Blues for Mr. Charlie,’’ & ``The Evidence of Things Not seen,’’ Both by Mr. James Baldwin.
160) ``Total Money Makeover: A Proven Plan for Financial Fitness,’’ By Dave Ramsey.
161) ``Roots,’’ By Alex Haley.
162) ``Rich Dad Poor Dad: What the Rich Teach Their Kids About Money – That the Poor and Middle Class Do Not,’’ By Robert T. Kiyosaki & Sharon L. Lechter.
163) ``Healthy for Life: Developing Healthy Lifestyles That Have A Side Effect of Permanent Fat Loss,’’ By Dr. Ray D. Strand & Donna Wallace.
164) ``What Your Doctor Doesn’t Know About Nutritional Medicine May Be Killing You,’’ By Dr. Ray D. Strand.
165) ``The History of Incarceration (Incarceration Issues: Punishment, Reform & Rehabilitation,’’ By Roger Smith.
166) ``Too Good to Be True: The Rise & Fall of Bernie Madoff,’’ By Erin Arvedlund.
167) ``The New Rules of Marketing & PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition,’’ By David Meerman Scott.
168) ``How To Get Into the Top MBA Programs, 4th Edition,’’ By Richard Montauk.
169) ``How To Get Into the Top Law Schools, 4th Edition,’’ By Richard Montauk.
170) ``Web 2.0 Architectures: What Entrepreneurs & Information Architects Need to Know,’’ By James Governor, Dion Hinchcliffe& Duane Nickull.
171) ``Selling to Big Companies,’’ By Jill Konrath.
172) ``Think & Grow Rich: A Black Choice,’’ By Dennis Kimbro& Napoleon Hill.
173) ``The Law of Recognition (The Laws of Life Series),’’ By Mike Murdock.
174) ``The 3 Most Important Things In Your Life,’’ By Mike Murdock.
175) Please look up Mike Murdock under www.amazon.com to discover for yourself the many other important books by this preacher/author/truth-teller.
176) ``It’s Your Time: Activate Your Faith, Achieve Your Dreams, and Increase in God’s Favor,’’ By Joel Osteen.
177) ``Become a Better You: 7 Keys to Improving Your Life Every Day,’’ By Joel Osteen.
178) Please look up Joel Osteen and his wife on www.amazon.com and discover for yourself the many books, DVD’s and CD’s he has available that are life- enriching and helpful for traveling through the many trials and difficult processes in life.
179) The Magnificent & Sexy LeBron James is Featured in ``The Franchise: LeBron James & The Remaking of the Cleveland Cavaliers,’’ By Brian Windhorst & Terry Pluto.
180) ``Delivering Happiness: A Path to Profits, Passion & Purpose,’’ By Tony Hsieh.
181) Books are available by, for & about the Honorable Elijah Muhammad by writing the Coalition for the Remembrance of Elijah Muhammad (CROE) at 2435 West 71st Street (CROE Lane), Chicago, Illinois 60629. Or you may call them at 1.773.925.1600. FAX # : 1.773.925.9013.
182) ``Starting Where You Are: Life Lessons in Getting from Where You are to Where You Want to Be,’’ By Chris Gardner & Mim E. Rivas
183) ``Making Ideas Happen: Overcoming the Obstacles Between Vision & Reality,’’ By Scott Belsky.
184) ``Why He Hates You: How Unreconciled Maternal Anger is Destroying Black Men and Boys (Volume 1) by Janks Morton.
185) ``Anger Strategies: Practical tools for Professionals Treating Anger,’’ By Claudia Black.
186) ``Brothers on the Mend: Understanding and Healing Anger for African – American Men & Women,’’ By Ernest H. Johnson.
187) ``Black Anger,’’ By Wulf Sachs.
188) ``Going Off: A Black Woman’s Guide for Dealing with Anger& Stress,’’ by Faye Childs & Noreen Palmer.
189) ``The ABC’s of Liberating Black Anger,’’ By Lama Choyin Rangdrol???
190) ``Sex Therapy: A Women’s Guide to Understanding Why Men Cheat,’’ By Kole Black.
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