A. Name of Company: The Knowledge Hut Stores.
B. Mission Statement and Objectives:
Mission
Statement: The Mission of the Knowledge Hut Stores is to help younger
Americans of Color to better understand their history, grow and develop
as more productive and reliable adults and learn better ethical behavior
through the development, production and sale of positive, defined and
responsible products.
Objectives:
To help parents, guardians, grandparents and others who care for youth
to assist them in developing strong personal and community-wide values
including responsibility, good health habits and hygiene, good ethics,
good family values, cleanness, reliability, good and positive cultural
values and other positive traits in an on-going fashion through the sale
of good products that reflect those values. While
we are a for profit store, we will network with non-profits and social
service agencies to bring on more support services for needy Non-White
youths.
RE: ``The Knowledge Hut Stores'' and Why We Need Them.....
It
has come to my knowledge, more and more over the years, that our young
people are in deep trouble. Unless we act as responsible and concerned
adults, they are doomed to create another generation of lost souls who
are down and out economically and unprepared morally, ethically,
culturally and politically for what faces them in a few short years.
This
is why I have labored so hard to create the concept of ``The Knowledge
Hut Stores'' and why I think the concept will be a Big Success when it
goes National very soon.
The
concept is a simple one: Instead of throwing a whole bunch of assorted
products at young people when they come to shop, why not give them a
selection of products that are designed to stimulate their thinking;
develop the mind and body correctly; spark learning; and develop good
strong family values and strong positive study habits in them including
better eating habits.
What
we would like to sell to our young people is music and videos with
positive messages and positive images; Tee-Shirts that are developed to
make people think of positive things and that are designed, drawn,
written and developed by the young people themselves; food snacks and
drinks that are healthy and exclude white flour, potato chips, soda and
too much sugar, salt and fat; greeting cards with inspirational and
funny sayings in them that are written and designed by the youths
themselves that reflect strong positive political and cultural values;
and plenty of books that reflect the same values and also describe and
create roads to self-awareness, self-reliance, honor, holistic thinking,
sharing progressive ideas, interacting positively with elders, other
young people and other members of the community with respect, decency
and humanity, and teach our history, languages and culture in a positive
and upbeat Way.
Executive Summary
We have registered our company name ``The Knowledge Hut'' Stores with Go.Daddy Network. Eventually we want to be an LLC. We are planning to copyright our idea within the next few days. We have done some test marketing through our Parent company--BTGandA.Com--and we are operating a mail order firm right now. We are low on funds to develop our Tee-Shirts and buy other products right now. Our
Mission is to instill positive values in young people by helping them
choose more politically conscious and ethical products.
Our
company came about when our founder recognized a need to curtail the
negative impact some of the more lured rap music and rap videos were
having on American inner city and suburban youth. We will be selling
Tee-Shirts, greeting cards, books and posters chosen by our staff to
reflect and promote better values in youth. Those values include: doing
homework; not bullying; having respect for parents and elders; avoiding
teen pregnancy and STD's; and staying out of trouble with the law. We
also hope to have outreach information in our stores from the youth
service network, churches and Non-profit organizations that work on
youth issues such as staying in school, attending college or university
and starting youth-run businesses.
Our
target market is youth and young adults, ages 12 through 27 and their
parents, grandparents and guardians. Market trends show that
church-going parents are looking for products to purchase that will
enhance and support family and church values, and there is an obvious
need to increase business knowledge and political awareness among young
people. We
have circulated a petition and generated 30 signatures from people who
support the concept of ``The Knowledge Hut'' stores and the community
seems ready for the positive change. Few
stores of any size are offering only products that encourage better
values in young customers so competition at this point is null.
I
think we can compete successfully, especially if we can get on Board
with Macy's because they have hundreds of stores Nationwide. {We have
written letters of intent to possible investors about actually having
our stores within Macy's network}. While
we have not actually officially approached Macy's as yet, we think
their up-beat, youth oriented specialty shops would be perfect for our
stores and well suited for our idea. We have written General Mills about carrying their Nature valley Granola Bars. {We
do not want to sell potato chips, sodas and Twinkies which hamper young
people's energy level by providing too many empty calories and too much
sugar}. There could be barriers if someone beats us to the punch and
gets investors or gets a major similar contract before we do.
Our concept designer has sound business experience, having worked
at Macy's, Sears, Gimbals and Staples as a cashier; and having test
marketed some products that will be sold at The Knowledge Hut at our
Parent company--Brother Tracy Gibson and Associates, INc.... Brother
Gibson has also taken some business courses at Temple University and
with the Money School in Wilmington and New Castle, Delaware. We did the test marketing from April 2006 to September 2007. Our key manager will be our concept designer, Brother Tracy Gibson, until we can get funding and hire additional staff.
We want to have 15 locations and about 300 employees. We also want to manufacture our own products in the United States and provide shipping and handling at a reasonable cost. At
the same time, however, we want to pay all employees good wages and
have suitable benefits available for employees, as we can afford. According to reliable Internet sources most book stores reach about $ 3 Million Dollars in annual sales for each store. Since we will sell other products besides books, we project about $5 Million a year in sales for each store. The total income from all 15 stores would be $60,000,000 {Sixty Million Dollars a year.}
We are seeking $15 Million Dollars in startup funds through about five investors. The funds will be used to buy, modernize and refurbish existing property and hire staff. Investors will get their funds back.
Business Budget for Three Months:
My Salary: for Three Months is: $24,999.00 *
Staff
and Staff Development {Includes use of a consultant for initial
personnel development, All figures are for three months}: $50,000.00 *
Office Supplies: $2,100.00 *
Office Furniture: $5,500.00 *
Computers: $18,000.00 *
Rent for One Year: $10,500.00 *
Rental use of vehicles plus car fair: $4,500.00 *
Capitalization and Renovation of Building to be purchased and / or rented: $25,000.00 *
Legal fees: $5,000.00 *
Merchandise and inventory to be bought wholesale to be modified or improved on: $50,000.00 *
Purchase and Modernization of Property to be used for the Factory in North Philadelphia: $375,000.00 * Postage for Three Months: $2,500.00 *
Internet and Web Page Development: $5,000.00 *
Phone and Utility Bills: $2,727.00 *
Phone Installation: $400.00 *
Community Outreach, Promotions and Advertising: $7,500.00 *
Additional Communications, Accounting and Consultants: $2,250.00 *
Other Legal Fees, Licenses, Contracts and Consultants: $7,500.00 *
Other Costs and Consultants: $1,500.00 *
Security: $19,200.00 *
Health Insurance for Four Employees {Including Myself} for Three Months: $48,000.00 *
Total Expenses for Three Months: $666,676.00 *
* All figures with Asterisks have been added into the total...